What is the importance of the telephone greeting in business?

In the highly competitive world of entrepreneurship, business leaders must do everything possible to enhance their brand with prospects and customers. To do this, no communication opportunity should be overlooked. Here's how the right design of your telephone greeting can help.

Boost your sales

As utopian as it may sound, a good telephone greeting, music on hold can help you boost your sales considerably. Several evaluations carried out on target companies have proven that a good customer hold strategy can increase the company's turnover by an average of 20%.

Putting the customer on hold through a good telephone greeting and on-hold music is a marketing strategy. When you entrust it to professionals, you can be sure to succeed in your sales, whether they are cross-selling or up-selling.

Communicate differently

It is advisable to entrust the management of the customer's on hold to professionals. They will provide you with professional voice-overs to create an effective telephone greeting. The trick is to take advantage of this to promote your brand. Do you have additional services to promote or special offers for your customers? In either case, it would be to your advantage to subtly slip the information into the greeting.

Music on hold to reinforce communication

The on-hold music will also be deliberately chosen to allow your callers to relax to the maximum. Experts in the field will help you choose this music to bring more originality to your message.

In conclusion, the telephone greeting message accompanied by music on hold allows the company to offer its customers an appreciable waiting experience. The latter will no longer experience this moment as a constraint, but they will take pleasure in it. Better yet, they will learn more about your company and its promotions.