Marketers, also known as market research analysts, help companies determine what sells. They analyze market data on a local, regional or national level and determine what people are buying, what gaps there are in the market, what type of people are buying what products and what people are willing to spend on those products.
Marketers and research analysts have their finger on the pulse of what's being sold across the country, analyze demographics, buying and shopping habits, examine competitors and their prices, create and administer surveys, questionnaires and other information gathering devices, measure current strategies and much more, all with the goal of better understanding how to sell products and make money for the company.
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