What is the importance of the telephone greeting in business?

In the highly competitive world of entrepreneurship, business leaders must do everything possible to enhance their brand with prospects and customers. To do this, no communication opportunity should be overlooked. Here's how the right design of your telephone greeting can help.

Boost your sales

As utopian as it may sound, a good message d’accueil téléphonique, music d’attente can help you boost your sales considerably. Several evaluations carried out on target companies have proven that a good customer hold strategy can increase the company's turnover by an average of 20%.

Putting the customer on hold through a good telephone greeting and on-hold music is a marketing strategy. When you entrust it to professionals, you can be sure to succeed in your sales, whether they are cross-selling or up-selling.

Communicate differently

Il est conseillé de confier la gestion de la mise en attente du client à des professionnels. Ces derniers mettront à votre service, des voix off professionnelles pour créer un message d’accueil téléphonique percutant. L’astuce, c’est d’en profiter pour faire la promotion de votre marque. Avez-vous des services supplémentaires à faire valoir ou des offres spéciales pour vos clients ? Dans un cas comme dans l’autre, il serait à votre avantage de glisser subtilement l’information dans le message d’accueil.

Music on hold to reinforce communication

The on-hold music will also be deliberately chosen to allow your callers to relax to the maximum. Experts in the field will help you choose this music to bring more originality to your message.

In conclusion, the telephone greeting message accompanied by music on hold allows the company to offer its customers an appreciable waiting experience. The latter will no longer experience this moment as a constraint, but they will take pleasure in it. Better yet, they will learn more about your company and its promotions.